Bernd Oehlerking
Director Product Marketing @Swegon Germany
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WORK HISTORY
Director Product Marketing @Swegon Germany
Swegon is a market leading total system supplier in the field of indoor environment solutions, offering solutions for ventilation, heating, cooling and climate optimization with the aim to provide lowest possible lifecycle cost and enable healthy, comfortable and safe indoor environments for people. Swegon has subsidiaries in and distributors all over the world and 21 production plants in Europe, North America and India. The company employs more than 3 people.
EDUCATION
Bayerische Akademie für Werbung und Marketing
Marketingfachwirt
ABOUT BERND OEHLERKING
B2B Marketing professional with over 25 years experience and strong background in ensuring the measurability of marketing actions and tools, strong branding and corporate design capabilities, content-based marketing communications, distinctive worldwide tradeshow/event abilities, experience in developing Market Intelligence, proven social media and digital strategies capabilities.Currently Head of Global Marketing (procuration) of Güntner Group (3,600 employees), leading a team of 18 specialized marketers worldwide managing 4 B2B brands. Prior to Güntner, I served as Vice President Marketing and Communication at Air Conditioning company Airwell at its headquarter in Paris. Primarily focused on group branding strategy with a complete rebranding including refreshment of logo and corporate design. Development of group-wide product launch campaigns and tools for regional sales execution. Development of Market Intelligence database and internal and external communication structures. Previously served as marketing manager at HVAC leader Carrier in Germany, building marketing structures like the development of product brochures, execution of exhibitions and events, maintaining websites, coordination of press and advertisements, etc.Characteristics: Executing directions | Inspire teams to excel and consistently deliver high-quality results | pro-active, energetic, motivated, hands-on mentality
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