Bernd Klinkhardt
Senior Performance Marketing Manager @Who\'s Perfect
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WORK HISTORY
Senior Performance Marketing Manager @Who\'s Perfect
Munich, DE
Crosschannel (SEA, SEO, SoMe, Programmatic, E-Mail) performance management, budget (7 figurep.a.) & ROAS optimization responsibility with direct report to CEO• Creative concept, offer & campaign creation for e-commerce & retail stores• E-Commerce Conversion Rate Optimization & AI platform testings• Responsible for Ad- & MarTech development & customer behavior analytics• Agency steering, creative testing & optimization in collaboration with graphic designer• Business Pocess Modeling & Project Management Tool Implementation • Stakeholder management of CCO, CRM Lead & regional store managers in order tomeet annual revenue & growth targetsAchievements Q1 & Q2 2025 YoY:+68% e-commerce purchases+23% e-commerce revenue+19% returning e-commerce visitorsE-commerce shop relaunch
EDUCATION
Thuringia International School Weimar
High School Diploma
IU International University of Applied Sciences
Bachelor of Arts (BA) (dropout), International Management
ABOUT BERND KLINKHARDT
Results-driven marketing executive with 10+ years of experience leading digital marketing, performance strategy, and marketing technology across B2C and B2B environments — from international start-up to global automotive to premium e-commerce. I specialize in building and scaling cross-channel marketing engines that drive measurable revenue:+68% e-commerce growth,+33% qualified leads, multi-market EU rollouts with 7-figure budget accountability. What I bring to leadership roles: → Full-funnel ownership: Brand, Performance, MarTech, Analytics & CRM→ EU multi-market strategy & distributor steering (DE, FR, IT, ES, MX, US and more)→ MarTech stack architecture: Adobe Analytics, GA4, DV360, SA360, CDP setups→ C-Level communication & direct reporting to CEO / COO→ Agency & cross-functional team leadership My approach: data-first decision making, lean processes, and building marketing systems that scale without adding headcount. Currently open to Head of Marketing, Director of Marketing, or VP Marketing roles — ideally in companies where digital is core to the growth strategy. Munich | Open to EU, UK, US, LATAM | Open to remote leadership roles As a positive and intrinsic motivated individual I thrive within innovative and international environments, and roles where I am continually challenged. My Motto: The best motivation is the impossible#HeadOfMarketing #DigitalMarketing #MarketingLeadership #ECommerce #MarTech
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