Roberto Bernacchi

Practice Transformation Manager @Align Technology

Milan, IT
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jan 2023 — Present

Practice Transformation Manager @Align Technology

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Orchestrates the growth strategy for the providersegment, integrating clinical education and business consultancy to scale theadoption of disruptive technologies. Strategic Advisory: Defined and implemented Peer-to-Peer programsin collaboration with elected KOL mentors to elevate clinical andoperational standards across the network. Business Transformation: Led the adoption of digital workflows,successfully converting change resistance into measurable businessgrowth opportunities. Market Expansion: Engineered structured Business Developmentactivities that secured organic portfolio growth significantlyoutperforming market benchmarks. Ecosystem Management: Coordinated large-scale digital tooladoption, ensuring deep integration of technology into clients\' coreoperational processes.

EDUCATION

N/A

Sole 24 ORE Formazione

Master On Demand, Sales Management

SKILLS

SapProject ManagementSoftware DocumentationLotus NotesBusiness AnalysisData ManagementProcess ImprovementCross-Functional Team LeadershipPharmaceutical IndustrySharepointVisioData AnalysisAccount ManagementWindowsGestione AccountMicrosoft WindowsGestione VenditeHelp Desk SupportSales OperationsGestione Team Cross-FunctionalVenditeAnalisi AziendaleBusiness PlanMicrosoft ExcelAssistenza ClientiMiglioramento ProcessiMicrosoft OfficeMarketing CommunicationRetiManagementStrategia D'impresaAssistenza TecnicaIndustria FarmaceuticaStrategia Di MarketingMarketing

ABOUT ROBERTO BERNACCHI

In the MedTech and Dental sectors, technology is not the goal—it’s the vehicle to unlock a clinic\'s untapped potential.With over 15 years of experience, I’ve learned that true Digital Transformation happens only when technological innovation is paired with a profound cultural shift. As a Practice Transformation Leader, my mission goes beyond selling a product; I architect growth ecosystems where clinical value and operational efficiency converge.My hybrid background—rooted in IT and solidified in Sales Management—allows me to speak the language of both data and people. I am a firm believer in Value-Based Selling: in a crowded market, the winners are those who stop discussing discounts and start providing long-term solutions.

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Roberto Bernacchi — Practice Transformation Manager at Align Technology in Milan, IT | Unifers