Berenice Mann

Strategic Marketing Consultant @Boost Bikes

Cambridge, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Oct 2022 — Present

Strategic Marketing Consultant @Boost Bikes

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London, GB

Provide strategic advice to CEO and teamCreate marketing and brand strategy for exciting new B2C business converting bikes to e-bikes with a simple kitAdvise on product launch campaignManage marketing campaigns, advertising and SM

EDUCATION

1983 — 1986

University of Essex

BSc, Physics with Laser Technology

1986 — 1987

Imperial College London

MSc, Applied Optics

2019

CIM | The Chartered Institute of Marketing

Fellow of CIM (FCIM), Marketing

1987 — 1990

University of Reading

PhD, Physics

2004 — 2019

CIM | The Chartered Institute of Marketing

MCIM, Marketing

2014

CIM | The Chartered Institute of Marketing

Chartered Marketer, Marketing/Marketing Management, General

ABOUT BERENICE MANN

See my consulting website here: https://bespokemarketing.servicesExperienced, accomplished and effective marketing leader bringing the experience from corporate marketing to start-ups, scale-ups and other tech businesses. Combining highly technical background with business skills.Skills:* Marketing management and leadership* B2B expert* Chartered Marketer and Fellow of CIM* Technology and Science specialist marketer with PhD in Physics* Marketing strategy, planning and implementation* Product Marketing expert* Brand Strategy and messaging expert* Marketing communications including PR, digital and social media.* Market research, specialising in high tech, medical/health and science sectors.* Transformative marketing to provide results and ROI for businesses. Expert at creating strategy and executing campaigns to raise profile, promote brand and generate relevant leads and real opportunities.Berenice has worked in B2B marketing for over 20 years, specialising in science and technology businesses for products and services and in key sectors * AI* IOT,* Semiconductors,* Infrastructure (cloud to edge)* Wireless communications,* Smart Grid, Smart Meters,* Energy, water,* Optical. Excels at getting small/medium companies known in a big world and translating technology for commercial and general audiences.* Board experience with 2 non-profit organisations for over 10 yearsCareer spans R&D, technical project management, technology transfer BD and marketing, making her a T-shaped manager. Worked across businesses from global to start-up and the university and civil service sector.In my spare time I\'m a reviewer for theatre and film and a supporting artist, currently reviewing for the Cambridge Film Festival (2023). See my theatre (and other) reviews here: https://backstageviewandmorereviews.wordpress.com/

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