Berenice Mann
Head of Marketing @Cambridge Life Sciences
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WORK HISTORY
Head of Marketing @Cambridge Life Sciences
Cambridge, GB
EDUCATION
University of Essex
BSc
Imperial College London
MSc
CIM | The Chartered Institute of Marketing
Fellow of CIM (FCIM)
The University of Reading
PhD
Chartered Institute of Marketing
MCIM
Chartered Institute of Marketing
Chartered Marketer
ABOUT BERENICE MANN
See my website here: bespokemarketing.services Experienced, accomplished and effective marketing leader bringing the experience from corporate marketing to start-ups, scale-ups and other tech businesses. Chartered Marketer and Fellow of CIM, combining highly technical background with business skills. Transforming marketing to provide results and ROI for businesses. Expert at creating strategy and executing campaigns to raise profile, promote brand and generate relevant leads and real opportunities. It won\'t happen overnight, but it will happen! Berenice has worked in B2B marketing for over 20 years, specialising in science and technology businesses for products and services and in key sectors of M2M/IOT, Semiconductors, Infrastructure (cloud to edge) Wireless communications, Smart Grid, Smart Meters, Energy, water, optical. She excels at getting small/medium companies known in a big world and translating technology for commercial and general audiences. Berenice is on the board of 2 non-profit organisations. Her career spans R&D, technical project management, technology transfer BD and marketing, making her a T-shaped manager. Worked across businesses from global to start-up and the university and civil service sector. Skills: Marketing management and leadership Full marketing strategy, planning and implementation Product Marketing Marketing communications including PR, digital and social media. Market research, specialising in high tech, medical/health and science sectors. Technology transfer. In my spare time I\'m a reviewer for theatre and film, currently reviewing for the Cambridge Film Festival (2023).
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