Benjamin B.
Head of Branding & Marketing @Sojo Stay
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WORK HISTORY
Head of Branding & Marketing @Sojo Stay
Key Responsibilities:1. Brand Identity Development: Established distinct brand identities for multiple businesses.2. Branding Strategy: Developed innovative strategies for brand growth.3. Marketing Creatives: Created a range of marketing materials, including websites & landing pages.4. Project Management: Oversaw projects across several departments, ensuring efficient workflow.5. Profit and Budget Management: Met profit targets, contributing to financial stability.6. Social Media Collaboration: Managed collaborative campaigns with external companies to extend brand reach.7. Web Traffic Management: Directed web traffic to enhance online visibility.8. Client Relationship Management: Strengthened client relationships to boost loyalty and retention.9. Brand Repositioning: Key role in transitioning Opulent Global to Sojo Stay.Key Achievements:1. Rebranding Success: Elevated Sojo Stay\'s market recognition through successful rebranding.2. New Brand Identities: Launched and established over five new brands.3. Revenue Growth: Achieved 9 million pounds in gross revenue in 2023 in the UK. Website Development: Built over 10 websites and landing pages.5. Departmental Project Delivery: Achieved significant departmental improvements.6. Social Media Growth: Increased engagement on various social media platforms.7. Notable Collaborations: Worked with Tai Lopez and James Murphy on content creation.
EDUCATION
Coventry University
Bachelor's degree, Digital Marketing, First Class Honours
Institut Cardijn-Lorraine
Business Management, First Class
ABOUT BENJAMIN B.
Dynamic & analytical marketing and media professional with over five years of experience in strategic media planning, digital marketing, and operational leadership within the EMEA region. Demonstrates a proven ability to drive strategic decisions, optimise media investments, and enhance brand presence across multiple channels. Skilled in synthesising large amounts of data to identify trends, manage risks, and uncover opportunities in the evolving media landscape. Excels in leading cross-functional teams, managing substantial budgets, and fostering collaborative partnerships to achieve ambitious business goals. Adaptable and forward-thinking, with a strong focus on continuous improvement and efficiency in fast-paced environments. My job is to craft strong and unique brand identities for various businesses, including James Murphy, Sojo Stay, GPWN, and GMWN. I oversee the development of innovative branding strategies, the production of diverse marketing materials, and the creation of engaging social media content. Working closely with cross-functional teams ensures a smooth workflow and steady progress towards our goals. My approach is characterized by meticulous attention to detail, a commitment to excellence, and a relentless pursuit of innovation, all of which are vital in making our brands prominent in the marketplace and driving growth and engagement.
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