Benjamin Robinson Assunçao
Marketing Executive @Chaiiwala
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WORK HISTORY
Marketing Executive @Chaiiwala
Leicester, GB
Within my role, I am responsible for managing various social media channels for our 100+ UK sites, as well as assisting with all other communication channels. In my social media capacity, I manage content creators and agencies, and develop social strategies that align with the wider marketing plan and business growth. Highlights include collaborations with influencers such as the Spudbros.During this role, I’ve had the opportunity to work on a variety of key projects. Notably, within my first month, I was involved in the design process for the Spring 2025 menu, menu screens, and takeaway menus. My most significant contributions included the introduction of our ‘under-600-calorie’ Bombay Bowl section and the addition of ‘protein highlights’ to our popular breakfast roti wraps.Beyond social media and menu design, I have also contributed to several exciting projects, ranging from Google Business profile optimisation to web design. Chaiiwala’s startup-centric approach has been a key factor in its rapid growth and development as a business and it’s exceptionally exciting to be a part of that.
EDUCATION
Prime Technical institute
Higher National Diploma
ABOUT BENJAMIN ROBINSON ASSUNÇAO
My diverse range of experiences across various industries, including Digital Marketing, Hospitality, Health, and construction, has provided me with valuable insights into how businesses operate and how consumers engage with organisations. This understanding has been crucial to my success as a marketing proffesional and entrepreneur, enabling me to leverage my creative expertise to drive meaningful results. During my tenure as a Social Media and Marketing Executive at The Lost City Adventure Golf, I was responsible for managing social media presence and promotions across all our adventure golf sites internationally as well as helping to integrate physical marketing resources. My forward-thinking approach allowed me to stay ahead of social media trends and employ innovative and creative techniques to drive positive outcomes. In my role as Creative Director and Video Producer at BJR Creative Studios, an independent video production company, I specialised in producing high-quality video content for medium and large-sized businesses. With my small hand selected team I was able to tailor my approach to meet the unique needs of each project. Professional highlights include working in collaboration with the university of Leicester, Embark CSR and Cotswold wills to name just a few. During my time as a Marketing Assistant at Get Laid Beds, an international e-commerce business, I played a pivotal role in the company\'s expansion into the US market, while also overseeing social media marketing and influencer liaison. My expertise in these areas allowed me to effectively navigate the challenges of operating in a new market while still concentrating on driving business growth through engaging and innovative marketing strategies. As a former Video Producer at SanaMente, a leading mental health resource provider, I contributed to improving the mental and physical health of people across the United Kingdom. My experience in video production allowed me to effectively communicate the importance of mental health through engaging and informative content. Finally, as a Digital Marketing Apprentice at Edward Cooper Young, a leader in the chartered surveyor space, I leveraged my creative expertise to create content for both internal and external campaigns. Notably, my work on construction process update videos and internal CPD meetings demonstrated the company\'s innovative approach to technical and client solutions.
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