Benjamin L.
Head of Paid Media @Platform81
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WORK HISTORY
Head of Paid Media @Platform81
Leading Platform81’s paid media function across strategy, execution and team development. Managing a team of PPC specialists delivering Google Ads, Meta Ads and Microsoft Ads campaigns for clients spanning e-commerce, lead generation, B2B and B2C. Hands-on across the full stack: campaign strategy, shopping feed optimisation, server-side tracking (GTM SS, Meta CAPI), conversion attribution and reporting automation. Building internal tooling and processes to improve efficiency and scale delivery.
EDUCATION
Alliance Manchester Business School
Organisational Psychology
University of Aberdeen
Psychology
ABOUT BENJAMIN L.
Head of Paid Media with over 10 years in digital marketing, currently leading paid media strategy and delivery at Platform81.I specialise in performance marketing across Google, Microsoft, LinkedIn and Meta, with a technical edge in GA4, server-side tracking, and CRM integrations. Most of my work sits at the intersection of media buying and marketing technology, ensuring tracking infrastructure actually supports the decisions it\'s meant to inform.Background spans McCann, Soap Media, and Sharp Ahead across both B2B and B2C. Psychology degree, which occasionally proves useful for understanding why people click on things.
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