Benjamin Hennig
Creative Lead @PRYM
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WORK HISTORY
Creative Lead @PRYM
EDUCATION
Modeschule Berlin
Fashion Design
Max Bill School
Product Designer, Product Design
Düsseldorf University of Applied Sciences
Bachelor of Arts - BA, Communication Design
The Manchester College
Business, Management, Marketing
ABOUT BENJAMIN HENNIG
I am Creative Lead at Prym Consumer, the world’s leading supplier of handicraft tools. For more than eight years, I’ve been working in creation and design, growing from an Art Director to Creative Lead. In this role, I drive the creative and strategic evolution of a heritage brand – with the ambition to make it future-ready, inspiring, and internationally relevant.I’m passionate about making brands visible, meaningful, and desirable – through strategic creativity, innovation, and long-term ideas that create impact and shape what’s next.In the past, I’ve worked with brands such as Gauloises, Davidoff, Schwarzkopf, Got2B, StriVectin, Werther’s Original, and Naduria, developing projects that fuse brand and design into a powerful, cohesive whole.My goal is to build brands with a clear identity – brands that inspire people, earn trust, and stand the test of time.
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