Benjamin Cornwell
Sales Director @Wigston Global
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WORK HISTORY
Sales Director @Wigston Global
Appointed to lead and scale a newly formed Retail & Licensing Division within Wigston Global, driving growth across stationery, arts & crafts, toyetic and licensed categories.Responsible for full commercial strategy across domestic and international markets, securing and activating global brand partnerships including MGA Mini Verse (Global Rights), Crayola and major art & craft brands.Key Focus Areas:Building a retail division from inception – strategy, infrastructure, team and brand portfolioLaunching innovative licensed ranges across plush, stationery and collectiblesDriving UK, EU and USA distribution growthLeading product development from concept to shelfSecuring major retail opportunities across grocery, value and specialist channelsImplementing margin-led commercial frameworks and supply chain efficienciesA high-growth, entrepreneurial role focused on innovation, speed to market and global expansion.
EDUCATION
Bournemouth University
Bachelor's degree, Creative, Advertising & Design
Bournemouth University
BA Honours, Creative Advertising & Design
University of Worcester
Diploma, Fine/Studio Arts, General
University of Worcester
BTEC Diploma, Graphic Design
ABOUT BENJAMIN CORNWELL
As a seasoned business leader, I specialize in driving strategic development, product management, and global market expansion. With a proven track record of delivering commercial success, I thrive on aligning business strategies with customer objectives and consistently achieving results.Throughout my career, I\'ve led the development and execution of global product strategies for renowned brands across diverse markets, including the UK, USA, EMEA, and LATAM. My ability to navigate complex international markets and inspire teams has been key to my success. I excel at transforming innovative ideas into commercially successful products, bringing a unique blend of strategic thinking and creativity to every project.I’m passionate about fostering a collaborative environment that encourages creativity, innovation, and a relentless pursuit of excellence. My hands-on approach in every stage of the product lifecycle ensures a seamless journey from ideation to market launch, delivering outcomes that exceed expectations.I am committed to continuous growth and innovation, always looking to contribute my expertise to forward-thinking organizations that value strategic foresight, effective leadership, and a strong drive for success.
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