Ben Webber
Strategic Commercial Lead @Odelle Technology
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WORK HISTORY
Strategic Commercial Lead @Odelle Technology
Odelle Technology is a globally recognised consultancy that enables MedTech, Biotech, IVD, Digital Therapeutics (DTx), and AI-driven health technology companies to achieve market access, reimbursement, and clinical adoption across the UK, Europe, and the United States.With more than 110 years of combined experience, our senior team provides strategic support from early innovation through to real-world implementation, clinical procurement, and national HTA recognition. Whether you’re a start-up, scale-up, spinout, or an established manufacturer, our approach is tailored to your regulatory status, commercial pathway, and therapeutic focus.
SKILLS
ABOUT BEN WEBBER
I’m a commercial consultant working with healthtech and medtech companies to help them enter, scale and win within the UK healthcare market.After 25+ years in senior commercial and sales leadership roles, I now support multiple clients across digital health, medtech and healthcare services, acting as a strategic extension of their commercial teams. My focus is on turning strong products and evidence into clear value propositions, credible NHS engagement, and sustainable revenue.I specialise in:NHS market entry and growth strategiesTargeting and engaging NHS Trusts, ICBs and system-level stakeholdersBuilding and executing commercial plans that align clinical value with commissioning prioritiesDeveloping partnerships, pilots and long-term contractsTranslating complex products into messages that resonate with clinicians, commissioners and decision-makersI’m known for being practical, outcomes-focused and easy to work with, combining strategic thinking with hands-on delivery. Whether supporting early-stage companies or established providers, I help teams navigate NHS complexity, shorten sales cycles and build momentum.If you’re a healthtech or medtech organisation looking for experienced commercial support without the overhead of a full-time hire, I’d be happy to connect.
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