Ben Forbes
Foodservice Marketing Manager @What S Cooking Group
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WORK HISTORY
Foodservice Marketing Manager @What S Cooking Group
Deeside, GB
Marketing lead for What\'s Cooking Foodservice proposition.
EDUCATION
Department of International Politics, Aberystwyth University
Bachelor of Arts - BA, International Politics and History
University of Northampton
CIM Postgraduate Diploma / Advanced Certificate, Marketing
The John of Gaunt School, Trowbridge
A-Levels, Mathematics, History, English Literature
SKILLS
ABOUT BEN FORBES
I am a strategic marketer with over 25 years’ full marketing mix experience within FMCG and the food industry across b2c and b2b businesses.My key skills and experience includes- Marketing strategy and planning - Trade marketing with extensive food industry knowledge - Brand building and concept development - Digital marketing (including social media)- Extensive agency management (PR/digital/creative)- Commercial acumen and pricing expertise - Print management and media buying - Financial controls and P&L experience - Proven track record in NPD and launch activity - Strong organisational/project management - Excellent communications/copywriting skills - Data analysis including research and insight
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