Benedicta Citro

Marketplace Manager @adidas

Milan, IT
MOBILE NUMBERS
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WORK HISTORY

Jun 2024 — Present

Marketplace Manager @adidas

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Monza, IT

I\'m focused on driving profitable and sustainable growth in the Italian market by developing a consumer-centric strategy that spans all local and cross-border channels. My approach ensures a unified brand presence and commercial execution that resonates with consumers. I actively collaborate with internal and external stakeholders to optimize sales channels and marketplace strategies, leveraging deep market insights to maximize ROI and market share.

EDUCATION

2002 — 2007

Liceo Classico Linguistico Publio Virgilio Marone

Upper Secondary School

2020 — 2021

SDA Bocconi

Executive Master of Luxury Management (EMiLUX)

2007 — 2008

London College of Fashion

Foundation degree

2008 — 2012

NABA _ Nuova Accademia di Belle Arti Milano

Bachelor's degree

SKILLS

StylingSalesMarketingBrand DevelopmentMarketing StrategyMerchandisingFashion DesignTextilesFashionFashion BuyingSap RetailManagementRetailCustomer RelationsTrend AnalysisVisual MerchandisingSales AnalysisPublic RelationsFittings, Pattern MakingCustomer ServiceRetail Design

ABOUT BENEDICTA CITRO

Global mindset, local impact. From Singapore’s fast-paced environment to the strategic…

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Benedicta Citro — Marketplace Manager at adidas in Milan, IT | Unifers