Benedetta Balbo di Vinadio

Marketing Manager @MAC Cosmetics

Milan, IT

Responsible for strengthening MAC equity and positioning within the Italian market, leading the marketing team to build a successful short and medium run plan. Key responsibilities- Develop a 360° marketing plan, merging Global and Emea launch plan together with local needs and business opportunities- Build yearly A&P budget to meet retails sales goals, track and adapt plans to meet business targets- Lead the consumer marketing team to define local brand communication strategy, drive CRM, digital and social media campaigns, identify & leverage locally relevant trends and adapt action plans through performance analysis- Lead the product & VM marketing team to size global launches and capture local business opportunities, adapt pricing strategy, define a local product strategy to reach retail sales goal, plan visual merchandising to maximise brand visibility, consumer navigation, ensuring alignment between stores and executing best in class implementations- Lead trade team and work with the retail one to activate Marketing plan at its best, optimizing ROI and adapting to last minute need with local initiatives initiatives - Daily align and work with event, education and makeup artist teams, to ensure marketing activations success and maximising the results of every online and offline action- Work closely with e-commerce and CRM team to build a strategy that supports brand goals- Leading a team of 9 people, working closely with the other brand functions, cooperating with the whole company at local level and at EMEA level.

Fudan University

Double Degree in International Management

Università Commerciale 'Luigi Bocconi'

Bachelor of Business Administration (BBA)

Università Commerciale 'Luigi Bocconi'

Double Degree in International Management

City University of Hong Kong

Economics and Business Administration