Ben Collins
Head of Marketing & Communications @Alrayan Bank Uk
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WORK HISTORY
Head of Marketing & Communications @Alrayan Bank Uk
West Midlands, GB
As a dynamic leader with a hands-on approach, I excel in managing and developing high-performing marketing communications teams. My expertise spans both external and internal communications, driving Al Rayan Bank’s transformation into the UK’s most successful Sharia-compliant bank.Key Achievements:• External Communications: Spearheaded the strategic shift from a branch-led, retail-focused bank to a streamlined digital-first, Commercial and Premier bank.o Directed regulated communications for the branch closure programme.o Led strategic communications to introduce Current Account charging and nominated savings accounts, and to close low and zero balance accounts.o Lead the communications approach for major remediation of customer information as part of Bank’s commitment to fight financial crime.• Internal Communications: Helped to develop a culture of engagement and wellbeing, significantly reducing attrition.o Significantly improved staff perception of communication from 73% in 2021 to 92% in 2023, and overall engagement to 86% in 2023 through diverse channels including email, podcasts, and intranet sites.• Regulation: Implementation of Consumer Duty programme to improve customer understanding of Bank communications. Working with external specialist and directing internal reviews, a programme of ongoing communication improvement has been implemented. • Team Development: Built and maintained a team of professionals, enhancing their skills and performance through development and support.• Media Relations: Developed the Bank’s media communication strategy with specialist external support.o Positioned Al Rayan Bank as a dynamic and diverse organisation, safeguarding it from adverse media.o Launched the inaugural GCC investors research report and the Bank’s sustainability report.• Digital marketing: Directed online campaigns which lead to record breaking asset leads and online liabilities sales.
EDUCATION
Chartered Banker Institute
PBC - Professional Banker Certificate, Professional Banker Certificate
University of Worcester
Bachelor of Arts - BA, Economics
University of Worcester
Bachelor of Arts, Business Management & Economy
SKILLS
ABOUT BEN COLLINS
As a results-driven commercial marketing and communications leader with over 20 years of experience, I have consistently delivered outstanding outcomes across the finance and government sectors in both the UK and Middle East. My expertise lies in devising and executing strategic communucations and marketing initiatives that drive business growth, enhance brand visibility, and build strong stakeholder relationships.
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