Ben Upton

Divisional Marketing Manager Uk & Ireland at Kee Safety Group Ltd @Kee Safety Group Ltd

Manchester, GB

As the UK and Ireland’s Divisional Marketing Manager at Kee Safety, I am responsible for developing and delivering a comprehensive marketing strategy for our end-user distribution portfolio of Fall Protection and Safe Access solution businesses. Leading a small and dedicated team of marketers and 3rd party vendors throughout the UK and Ireland, we clearly focus upon growth, and strategically plan, allocate investment and direct resource into targeted campaigns across multiple product lines and services. Predominantly digital, these campaigns include PPC, SEO, and SEM, with clear objectives to increase online traffic and brand awareness, and most importantly drive inbound enquiries, subsequently supporting sales teams with increased opportunities, quotes and orders. In addition to our online efforts, we create and execute direct email and telemarketing initiatives, targeting specific sectors and industries to generate warm leads for sales follow-up. Our approach is highly analytical and data-driven, ensuring every decision is informed by robust metrics to maximise ROI and surpass an annual delivery target of no less than an 8 X return. Whilst being responsible for the development and execution of ‘everything marketing’, the role is fundamentally about empowering our business units and supporting their sales teams; working closely with them to enhance their efforts and help achieve their significant objectives. We are all committed to a professional, safety-first ethos, and collectively drive home our Group Mission of Separating People From Hazards.

Staffordshire University

BSc(H) 2:1, New media & business management