Ben Hall

Performance Marketing Executive @Bradshaw Taylor Ltd

Oakham, GB

Planned and optimised paid search, shopping and paid social campaigns across Meta, Google, YouTube and Bing. Influenced the creative team in advertising through audience insight, consumer trends and performance metrics. Worked with external agencies and created internal performance reports to brief, refine and improve activity.Built the company’s affiliate marketing channel from the group up; creating the channel’s strategy, partner onboarding, tracking set up, auto validation as well as continuing channel management. The channel generated over £400k within the first 12 months of being launched and continues to have one of the highest ROI of all the marketing channels.Used software like Semrush and Google Search Console to improve SEO via adding strong keywords within meta descriptions, internal linking, subheadings and copy. Ensuring each action improved clickability and site health.Helped the brand marketing team by attending events like Kendall Mountain Festival, representing the brands and interacting with consumers selling products and raising brand awareness. Also, the office DJ.

University of Derby

Bachelor of Arts - BA, Media Production