Ben Cass
Head of Marketing @SKANWEAR®
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WORK HISTORY
Head of Marketing @SKANWEAR®
GB
As Head of Marketing at Skanwear, I lead the development and execution of our global marketing strategy — building awareness, driving engagement, and supporting growth in industries where electrical safety is critical.I’m passionate about shaping a brand that not only delivers world-class arc and flame protective clothing, but also shines a spotlight on the people behind the power: electrical engineers, safety leaders, and mission-critical operators.My role covers brand positioning, digital strategy, creative direction, and community-building initiatives that connect with both global corporations and the people on the ground. I focus on turning complex technical expertise into clear, meaningful storytelling that builds trust, strengthens loyalty, and establishes Skanwear as the partner of choice worldwide.Key areas of focus:1. Brand Development – positioning Skanwear as a global authority in safety and protective wear.2. Customer-Centric Marketing – engaging corporate decision-makers while empowering end users.3. Community & Content – driving thought leadership, user-led content, and open dialogue on electrical safety.At the core of everything I do is a clear purpose: helping protect lives.#SavingLives
EDUCATION
University of Lincoln
Bachelor of Arts (BA), Graphic Design
CIM | The Chartered Institute of Marketing
Level 4 in Professional Marketing, Marketing
CIM | The Chartered Institute of Marketing
Diploma in Profesional Marketing , Marketing
ABOUT BEN CASS
As Head of Marketing at Skanwear, I lead the development and execution of our global marketing strategy — building awareness, driving engagement, and supporting growth in industries where electrical safety is critical.I’m passionate about shaping a brand that not only delivers world-class arc and flame protective clothing, but also shines a spotlight on the people behind the power: electrical engineers, safety leaders, and mission-critical operators.My role covers brand positioning, digital strategy, creative direction, and community-building initiatives that connect with both global corporations and the people on the ground. I focus on turning complex technical expertise into clear, meaningful storytelling that builds trust, strengthens loyalty, and establishes Skanwear as the partner of choice worldwide.Key areas of focus:Brand Development – positioning Skanwear as a global authority in safety and protective wear.Customer-Centric Marketing – engaging corporate decision-makers while empowering end users.Community & Content – driving thought leadership, user-led content, and open dialogue on electrical safety.At the core of everything I do is a clear purpose: helping protect lives.#SavingLives
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