Belinda Ceja Meza
Comms Strategy Lead @Vale Network
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WORK HISTORY
Comms Strategy Lead @Vale Network
Guiding the planning group in the creation of media plans for 2024 to ensure a strategic process and consistency in deliverables. Crafting a Strategic Planning/Framework to guide tactical planning. Leading strategic work sessions with planning teams, providing clear inputs and outcomes. Facilitating innovation through work sessions with multidisciplinary teams and media partners. Gaining an understanding of the client\'s business to develop a vision and hypotheses, and identify opportunities. Conducting in-depth analysis of consumers based on demographics, psychographics, and behaviors. Staying informed about trends in media and the client\'s business to identify opportunities.
SKILLS
ABOUT BELINDA CEJA MEZA
Strategy Director and Communication Specialist with over 20 years of experience in Market…
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