Bel Campanella

Marketing Coordinator @Presidential Bank Mortgage

Developing and implementing various marketing strategies that align with the business’ objectives andtarget market segments. Planning, executing, and monitoring marketing campaigns, including email marketing, social media, digitaladvertising, and direct mail. Creating engaging and persuasive content for various marketing channels, including website, blog posts,social media, and promotional materials. Monitoring KPIs to track performance and make data-driven recommendations. Designing marketing collateral, such as brochures, flyers, presentations, and sales materials in Canva. Ensuring branding consistency and adherence to regulatory guidelines. Conducting market research and analyzing data to identify opportunities for improvement and informativemarketing strategies. Collaborating with internal stakeholders, including loan officers, operations staff, and compliance teams, to ensure marketing efforts align with business goals and regulatory requirements.