Bekele Tulu
Partner & Marketing Director @Reformation
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WORK HISTORY
Partner & Marketing Director @Reformation
Los Angeles, CA, US
EDUCATION
Stanford University
Executive Education
California State University, Los Angeles
Bachelor’s
ABOUT BEKELE TULU
I am a global fashion and business strategist with 15+ years of experience leading design, brand management, and international market expansion. My career journey spans early leadership in China’s fashion industry to senior executive roles in global sustainable apparel brands, including my current role as Partner & Marketing Director at Reformation in Los Angeles. With a strong foundation in Fashion Design & Business Administration (CSU Los Angeles) and advanced executive education in Strategic Brand Management (Stanford), I combine creative vision with business acumen to drive sustainable brand growth and consumer engagement. In addition to my fashion leadership, I actively advise early-stage ventures in the sustainability and consumer sectors, leveraging my cross-border expertise to bridge global markets. My passion lies in building brands and businesses that succeed commercially while making a lasting positive impact.
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