Arriane Serafico
Brand Strategy Consultant @Reformation
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WORK HISTORY
Brand Strategy Consultant @Reformation
Brand strategy consulting for DTC company, focusing on deep customer understanding and messaging development. Conduct in-depth user research, from research design through video interviews, successfully engaging customers where previous incentivized attempts failed. Transform qualitative research data into actionable insights and distinctive brand messaging strategies that transcend feature-focused marketing. Collaborate with SEO, email marketing (Klaviyo), and paid media agencies to ensure cohesive content approach across all customer touchpoints.
EDUCATION
Ateneo de Manila University
Bachelor of Arts
ABOUT ARRIANE SERAFICO
I design visual stories, engaging experiences, and empowered communities. I thrive…
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