Bee Craft

Head of Performance Marketing @Golfbreaks

Windsor, GB

Create and deliver successful marketing strategies across CRM, Social, SEO, PPC and Content. This includes overall responsibility for website and channel performance using a data-driven approach.Campaign planning: devising and executing creative cross-channel Brand and Sales campaigns that align with acquisition and retention strategies.Acquisition and retention: responsibility for the performance and budget optimisation of the highest revenue-generating channels - Content, SEO, PPC, Social and CRM.Customer engagement: using audience segmentation and customer journey analysis to identify core audiences, including luxury, and create engaging personalised experiences across all touchpoints throughout the purchase lifecycle.Customer journey optimisation: collaborating with the data team to analyse customer journeys to improve and enrich them through experimentation and intent analysis tools.Brand management: working closely with the Head of Design to brief and sign off creative to ensure a consistent message is communicated across all digital and offline touchpoints.Reporting and analysis: performing detailed analysis of qualitative and quantitative data to improve marketing performance across all channels, using numerous reporting tools including in-house attribution model, GA4, Salesforce, Tealium AudienceStream (CDP), Botify and Contentsquare.Leadership: implementing the SCRUM framework within the marketing team by utilising Asana, complemented by modern leadership and mentoring techniques, to nurture a high-performing team which achieves business goals and creates a motivational, positive, efficient and agile work environment.

Nottingham Trent University

2:1, Business Studies with Marketing

Squared Online

Digital Marketing