Becky Nelson

WORK HISTORY

EDUCATION

SKILLS

ABOUT BECKY NELSON

Growing up I never envisioned I\'d one day be a marketer.It\'s funny how you go through life thinking one thing and doing another. Well, in a sense, that\'s disruption at its finest, and little did I know I\'d become hooked.College was a pivotal moment for me in choosing a career path - torn between creative arts and humanities - my Mum suggested marketing. I scoffed. Well look who\'s laughing now. I love what I do. Disrupting markets, converting clicks to opportunities, building brand awareness and driving growth. There are so many ways marketing can be used to help a business grow. I thrive on opportunity and have a sharp sense of direction and tenacity to set new paths and promote agility.Career Highlights- Establishing and leading PFS\' Sustainability Management Committee and initiatives- Introducing, leading and growing PFS\' UK media relations (securing 3X placements over 2019 and surpassing the 2020 KPI by 166 placements)- Introducing and leading research-led integrated marketing campaigns (culminating in 8 research-led campaigns at PFS)- Assisting with founding and contributing to PFS\' Women’s group (Employee Resource Group (ERG))- Creating and leading new service development at Moore Stephens, culminating in the creation of strategic business planning (strategy-as-a-service), which I led as Strategist and piloted on retailers- Implementing new MarTech at Moore Stephens, including a new website and marketing automation- Reimaging Carter Jonas\' brand through a brand refresh project, to realign the brand with the competitive marketplace and reconnect customers with the brands\' roots- Scoping and implementing two CRM systems in different organisations and industries to provide enhanced visibility of the customer journey, opportunities for cross and upsell, and MarTech consolidationAn industry chameleon (or industry-agnostic), I apply a broader experience and skillset to strategic planning, problem solving, ideation and creation. I\'m a big picture thinker that inspires change and gets things done! But, above it all, I help others do the same.As a Chartered Marketer (CMktr), and aspiring Marketing Director (Director of Marketing) and Head of Marketing, I\'d like to continue leading efficient and effective teams, sky-rocket business growth, and challenge the status quo in the quest for excellence.