Becky Gebhardt
Head of Brand, Marketing, & Ecommerce @Jackson Hewitt Tax Service Inc.
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WORK HISTORY
Head of Brand, Marketing, & Ecommerce @Jackson Hewitt Tax Service Inc.
Jersey City, NJ, US
EDUCATION
University of Wisconsin–Oshkosh
Bachelor of Fine Arts (BFA), Fine and Studio Arts
SKILLS
ABOUT BECKY GEBHARDT
Accomplished global marketing, eCommerce & creative executive in the Direct to Consumer, eCommerce, digital marketing innovation, brick and mortar retail, direct marketing & catalog industry. Strong leader in large in-house 200+ creative and marketing organizations as well seasoned in several eCommerce start-ups. Proven track record for driving global sales, global brand strategy, marketing strategy, e-commerce P&L, digital marketing, social media marketing, all facets of creative and advertising execution, and customer experience for all media including digital, catalog, social media and advertising. Areas of expertise include:• Consumer Retail Marketing Strategy and Brand Strategy• Professional Services, Financial and Tax industry • Direct to Consumer/eCommerce & Digital Strategy• Social Media Marketing and Social Media Strategy• Multi-Channel Brand Development & Positioning • Online Digital Marketing, Social Media Management and Marketing, and Digital Content Strategy• Customer Engagement, Experience & Monetization• eCommerce sales & customer experience • Leading large scale multi- channel customer and product centric creative and marketing teams (catalog, eCommerce, retail, digital marketing, social media and experiential advertising)• Leader in creative campaign execution including concept, strategy, photography, messaging and large scale production for all omni-channel media• 3rd Party relationship management including Advertising and PR agencies• Skilled at developing and managing high performance creative talent as well as analytical, commercially driven individuals across the globe. • Culture Transformation, including Digital Transformation & Change ManagementSpecialties: Direct to Consumer Marketing, eCommerce sales & marketing, Digital Marketing, Social Media marketing, Marketing Communications, Media/Public Relations, Marketing Strategy, Product Marketing, Brand Positioning, Brand Strategy and Marketing Message Development. Creative campaign execution including concept, strategy, photography, messaging and large scale production for all omni-channel media: including retail, eCommerce, digital marketing and social media, packaging, and extensive brand, sales driven catalogs.
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