David I. Curtis
Sr Creative Director, Brand Marketing & Consumer Experiences (Digital, Print & Physical Spaces) @Jackson Hewitt Tax Service Inc.
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WORK HISTORY
Sr Creative Director, Brand Marketing & Consumer Experiences (Digital, Print & Physical Spaces) @Jackson Hewitt Tax Service Inc.
JE
Head of Creative Design, Visual Communication & Marketing, Tradeshows & Events, Bespoke Environments/Activations.
EDUCATION
Oglethorpe University
BA, Marketing/Advertising
American College for the Applied Arts
AA, Commercial Art
ABOUT DAVID I. CURTIS
VALUE PROPOSITION Award winning creative leader in brand design, with extensive experience leading store planning, store design, visual merchandising, marketing and retail consumer experience design teams in support of highly successful global corporations across multiple segments. Success driven by the ability to build creative strategies that substantially increase revenue while improving product and brand strength and recognition. Ability to expertly own the creative process end to end, strategy to implementation. Well versed in all disciplines.SUMMARY Engaging and adaptable, Brand Experience Design Executive possessing a winning blend of business expertise, skill in high-profile complex retail design initiatives, and practical experience working with major corporations. Leverages a unique mix of strategic, creative, and analytical expertise, consistently exceeding performance goals by aligning talents and effort with organizational and client objectives. LEADERSHIP HIGHLIGHTS With Chico’s FAS, led the re-concepting and redesign of all retail environments under the Chico’s, White House | Black Market, and Soma Intimates brands, encompassing 200 capital projects annually with a $32M budget. Worked with CHANEL to manage several projects, managing the buildout of five shops across North America, with a timeframe of eight weeks and a design budget of $2.2M for each location. Directed 9 NA regional design studios out of the corporate headquarters of Starbucks in Seattle, managing teams across six regional offices create and build designs that supported the executions of stores each year including renovations of existing locations.SPECIALTIESDesign Innovation, Trends, Concept Design, Brand Design, Visual Design, Brand Marketing, Marketing Strategy, In Store Visual Design & Execution, Store Planning, Architecture, Construction, Installation, Sourcing, Procurement, Project Management, Contract Negotiations, Team and Relationship Building, Revenue Growth, Creative Team and Process Leadership, Fortune 500 Retail Experience, Strategic Roadmaps, Retail Store - Pop Up - Vendor Shops & Tradeshow Design and Build, Budget Accountability.
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