Becky M.

Marketing Manager @Thinktv Canada

Toronto, ON, CA

Increased LinkedIn followers by 32% and impressions by 57% by posting a variety of relevant content and continuing to be a trusted/consistent voice for the industry- Grew email newsletter subscribers by 15% through appropriate lead magnets, resulting in 651 new subscribers within a year- Managed the marketing and planning of a sold-out conference for key industry folks, with 70% of feedback participants saying the event exceeded expectations- Improved the newsletter open rate by 3% by writing compelling subject lines and sending them out at optimal times- Increased website sessions by 9% through posting current and engaging information, as well as linking back to the site frequently through email marketing and social media posts- Implemented a marketing metrics dashboard, which assisted the team in making more informed decisions about our marketing strategy.

Humber College

Postgraduate Certificate

Western University

Bachelor of Arts (B.A.)

Growclass

Certificate