Becca Borawski Jenkins
Vice President of Content Strategy @Financebuzz
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WORK HISTORY
Vice President of Content Strategy @Financebuzz
FinanceBuzz is one of the brands in Launch Potato\'s portfolio. My work on FinanceBuzz began in 2019 as an editor and continues to this day in my role as Vice President of Content Strategy.At FinanceBuzz, content is a business driver, an audience builder, and a key part of the brand’s success. As Managing Editor, I led editorial strategy, SEO performance, and compliance, managing a growing team of 30+ editors, writers, and freelancers while ensuring content was optimized for both users and revenue.SEO was more about making content work for the business than rankings alone. I led strategy adjustments that drove meaningful growth in annual SEO revenue, mitigating Google’s algorithm volatility with smarter, data-backed content optimization. Instead of reacting to changes, we anticipated them, ensuring content consistently performed at a high level.Syndication became an untapped opportunity, so I led a new initiative that turned content into a scalable asset. By the time I transitioned out of the role, our syndication-driven content was generating revenue across MSN, Apple News, SmartNews, and additional platforms.Managing content operations at this scale required more than strategy — it needed strong workflows and smart systems. I implemented Agile-based content production systems, streamlining editorial operations and improving resource allocation to keep up with high-volume output. With a lean team and ambitious goals, efficiency was essential.I also had the opportunity to represent FinanceBuzz in the media, securing TV, radio, and podcast appearances that strengthened brand authority and audience trust. Sharing insights on content strategy, finance, and digital media became another way to amplify the brand beyond written content.This role involved leading content while scaling a brand’s influence, reach, and revenue through smarter content strategies and sharper execution.
EDUCATION
University of Southern California
Master of Fine Arts - MFA
Grand Valley State University
Bachelor of Arts - BA
ABOUT BECCA BORAWSKI JENKINS
I call myself the Content Alchemist because my specialty is fusing data with creativity…
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