Beatrice Nonet-Hori
Director, Digital Marketing & Crm @Grocery Outlet
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WORK HISTORY
Director, Digital Marketing & Crm @Grocery Outlet
Emeryville, CA, US
Lead digital marketing, CRM, and loyalty strategies to acquire, engage, and retain customers through multi-channel lifecycle marketing. • Directed multi-channel lifecycle marketing strategy, execution, and roadmap across email, SMS, mobile app, web, loyalty, and social, driving acquisition, engagement and retention. • Architected and deployed a martech ecosystem (CDP, Braze CRM, Branch, Alchemer) via rigorous RFP, enabling advanced segmentation, real-time measurement and feedback loops. • Designed and launched WOW! Crowd app and loyalty program, achieving 1M+ registrations in year one (50% of active email base),$2M+ in daily app sales, and increasing average basket +50% to $50. • Drove app strategy, enhancements, and member-exclusive promotions, increasing App Store ratings from 2.5 to 4.8 stars and delivering 60–150% sales lifts on featured items. • Implemented machine learning recommendation engine to personalize cross-channel offers (email, push, SMS, in-app) using loyalty data and shopping history. • Introduced in-app gamification that set a record for daily sessions, converting 30% of players into purchasers; paired with a Free Groceries for Life sweepstakes that increased MAUs by 44%. • Oversaw paid social, programmatic, and search campaigns; optimized vendor contracts; and championed test-and-learn initiatives to improve engagement, retention, and LTV.
EDUCATION
San Francisco State University, Lam Family College of Business
BS, Business Management
SKILLS
ABOUT BEATRICE NONET-HORI
Customer-centric, ROI-driven business leader with a proven record of success in fast-paced, competitive environments. Specializing in loyalty, digital strategy, and project management—combining big-picture vision with actionable, results-driven execution. Expertise spans CRM, loyalty and retention marketing, mobile app strategy, email, and advanced marketing technology stacks.Recognized for developing innovative, integrated omnichannel marketing campaigns and leading high-performing cross-functional teams. Known for a roll-up-the-sleeves, get-it-done approach. Led strategic planning, digital innovation, and process improvement initiatives that delivered measurable results for nationally recognized brands including Grocery Outlet, Peet’s Coffee, Jamba Juice, and CVS Caremark.SpecialtiesLoyalty Program Development | Customer Acquisition and Retention | Growth Marketing | Customer Segmentation | Personalization | Mobile | Marketing Communication | SEO/SEM | MarTech Stack Implementation | Digital Innovation | Email Marketing | Websites | Strategic Planning | Digital Campaign Optimization | Data-Driven Decision Making | Retail | Team Building | People Development Process Improvement | Project and Product Management |Operational Excellence
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