Beatrice Brentani
Account & Project Manager @Light Clear Thinking
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WORK HISTORY
Account & Project Manager @Light Clear Thinking
Turin, IT
Actively manage the full project workflow, from briefing and strategy definition to final delivery- Coordinate internal creative teams and external suppliers to deliver solutions aligned with brand objectives and market needs- Provide strategic consultancy, translating business and marketing goals into creative directions that strengthen brand equity- Responsible for timelines, processes, overall project quality, and maintaining strong client relationships.Key Clients: Ferrero, Estathé, Kinder, Nutella, Ersel, Officine Maran, Carpad.
EDUCATION
Istituto d'Istruzione Superiore D'Adda
Diploma di Liceo Classico
Università degli Studi di Torino
Bachelor's degree
SDA Bocconi
Professional Certificate
Università degli Studi di Torino
Master's degree
ABOUT BEATRICE BRENTANI
My grandma used to call me TRANVAI, which in my dialect roughly translates to “tornado.” I was born in such a remote place that the local gossip travels faster than the internet. Less a province, more a geographical appendage, but with enviable greenery. Specialised in snowdrops, cheesy polenta, mountain pastures, and the fine art of pretending I know how to use a Swiss Army knife, I grew up as the Country Mouse, watching the City Mouse with a mix of fascination and suspicion. In 2013, I moved to Turin. Suddenly, I discovered that going to the cinema without a 40 km trek is possible and that bars actually open on Sundays. I got myself a BA in Humanities (spoiler: it really do come in handy) and later a MA in Comparative Modern Cultures. I tried living elsewhere, in Dublin and then in Andalusia, but nope. Turin has that remarkable ability to make you miss it the moment you leave. Communication turned out to be the perfect playground: unpredictable enough for improvisation, full of stories waiting to be told, whether true, fictional, twisted, or rebuilt. Check. I’m in. Over the years, I’ve been a Copywriter, Digital Marketing Specialist, Press Officer, Social Media Manager, and basically held any role that starts with the word “content.” Today, I’m an Account & Project Manager at a communication agency, and I’m currently pursuing a Professional Certificate in Marketing Analysis & Planning at SDA Bocconi to strengthen my strategic, data-driven skills. Want the LinkedIn-friendly version? Fine. I’ve been working in communication and marketing since 2016, coordinating strategic and operational activities for multinationals, SMEs, cultural foundations and editorial projects. I focus on integrated communication, project planning and cross-channel strategies, helping clients translate their brand vision into cohesive, impactful initiatives. I drive every outcome to be consistent, measurable, and data-driven, while maintaining strategic alignment with business and audience goals, leveraging insights to guide marketing decisions. Above all, I ensure that every project truly makes sense for those who create it and those who experience it.
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