Becky Fetty

Director of Marketing and Membership @Downtown Fort Worth, Inc

Fort Worth, TX, US

As the Director of Marketing and Membership, I lead marketing operations and organize a variety of events, including DFWI annual fundraiser, quarterly meetings, stakeholder workshops, strategic planning sessions, staff team building, and DFWI annual meetings.Key contributions:• Created and led events for the community which bring new members to the organization.• Successfully maximized annual membership recruitment numbers annually and maintained an 89% membership retention rate during the pandemic.• Delivered creative design and content for the launch of the redesigned website, dfwi.org.• Proficiently prepared annual DFWI Reports, State of Downtown publications, and developed communications programs for Public Improvement Districts, Tax Increment Finance District, and downtown stakeholders.• Completed International Downtown Association Emerging Leader Fellowship Program, 2019.• Oversaw DFWI membership outreach, recruitment, and retention while meeting the annual membership budget and exceeding new membership goals.

Fitchburg State University

Bachelor of Science in Human Services, Human Services