Bayleigh Miller
Strategic Marketing Manager @Morrison Healthcare
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WORK HISTORY
Strategic Marketing Manager @Morrison Healthcare
Atlanta, GA, US
Results-driven marketing leader overseeing integrated marketing and communications strategies that engage internal associates and enhance guest experiences across our accounts. Strategically develop and execute initiatives that drive brand awareness, innovation, and operational success.Key Achievements:Direct enterprise-level marketing and communication strategies, partnering with culinary, sales, and executive teams to deliver programs and activations that align with business priorities and accelerate growth.Recognized for building trusted cross-departmental partnerships that translate complex organizational goals into clear, engaging brand stories.Created and launched 10+ pop-up food concepts, driving variety, retail growth, and consumer excitement in hospital cafés.Apply market research and trend analysis to ensure brands resonate with target audiences and anticipate shifts in the food and healthcare landscape.Publisher and editor of That’s So Morrison, a quarterly magazine that showcases innovation, sustainability, and success stories—reaching impressions per issue and strengthening client engagement.Design and direct large-scale national events, including annual summits, culinary and marketing conferences, delivering memorable experiences that reinforce relationships and business alignment.Recognized for elevating internal conferences into brand showcases, blending hospitality, culinary innovation, and marketing strategy.
EDUCATION
Georgia Southern University
Bachelor of Science (BS): Public Health, Health Education and Promotion
ABOUT BAYLEIGH MILLER
Strategic marketing manager with 10+ years of experience working in B2B and B2C marketing. Has an accomplished history of brand development and marketing strategy execution who continues growing both her managerial skills and company brand. Skilled in marketing, story telling, brand development, and event management.2023 Business Intelligence Group Sales and Marketing Technology Award 2021 Content Marketing Awards Finalist: Distribution – Healthcare/Medical Publication2020 Modern Healthcare: The Healthcare Marketing Impact Award2018 Hermes Creative Awards: Gold Winner for Power of Food Branding CampaignBachelor of Science (BS): Public Health focused in Health Education and Promotion from Georgia Southern University.
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