Alex Baumann
Director Brand Strategy @Norisk Group
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WORK HISTORY
Director Brand Strategy @Norisk Group
Munich, DE
As Director Brand Strategy at norisk, I lead the newly formed unit at the intersection of Brand, UX/UI and Performance Marketing.My mission: turn brands into digital flagships — built to connect emotionally and perform measurably.After integrating my former agency SAGA Digital into the norisk Group, I now help shape the group’s strategic direction across:• Digital Brand Development & Repositioning• UX/UI & Customer Experience Design• Brandformance Campaign Strategy• Creative Direction across Channels• Scalable Design Systems for CommerceWe work at the sweet spot of conversion & emotion — empowering ambitious brands to grow through experience-driven commerce.
EDUCATION
Fachhochschule Salzburg
Bachelor of Arts (B.A.), Design & Productmanagement
SKILLS
ABOUT ALEX BAUMANN
Ich helfe Marken, ihren E-Commerce vom “Shop” zum Digital Flagship Store zu entwickeln – also zu einem Erlebnis, das sich wie die Marke anfühlt und messbar besser performt.Bei norisk bauen wir gerade genau diese Brücke:Brand Strategy + Experience + Tech + Performance + CRM – als ein System statt Silos.Woran ich arbeite / wobei ich unterstütze- Digital Flagship Score (10-Min Check): Brand im Interface, UX, Trust, Mobile, Conversion- Brand & Experience Sprints: klare Prinzipien → konkrete UI-Module → priorisierte Roadmap- Relaunch-/Growth-Roadmaps: Quick Wins + saubere Messlogik (CRO/CRM/Performance)Mein Blick ist sehr pragmatisch: Was sieht die Kund:in? Was fühlt sie/er? Was klickt sie/er? Was zahlt sie/er? Wenn du willst, schicke ich dir meine Digital Flagship Scorecard als 1-Pager. Schreib mir einfach “FLAGSHIP” per DM.
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