Bassey O.
Demand Generation Marketing Lead @Bonusly
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WORK HISTORY
Demand Generation Marketing Lead @Bonusly
Boulder, CO, US
EDUCATION
Harvard Business School Online
Certificate in Leadership Principles
University of Calabar
Bachelor of Arts - BA ed, English
University of Southampton
Master of Business Administration - MBA, Business Administration and Management, General
Emeritus
EMERITUS and Columbia Business School Executive Education, Digital Marketing: Customer Engagement, Social Media, Planning & Analytics
Thinkful
Digital Marketing Program
ABOUT BASSEY O.
Accomplished Demand Generation Marketer with 5+ years of experience in creating, executing, and managing B2B and B2C customer relationships in various business sectors and working with cross-functional teams.Passionate professional with a mind for rapid growth and innovation and focused on improving customer retention, increasing market share, and driving revenue. TECHNICAL SKILLSDemand Generation • SEM/SEO • Metrics Reporting • ABM • Sales Support • Digital Marketing • Partner & Channel Management • Campaign Management • Data Analytics • Brand Marketing • Customer Experience • Paid Search • Marketing automation • CRM • Content ManagementAreas of Expertise- Business Development- Digital Marketing- Internet Marketing- Strategy Creation and Implementation- Lead and Demand Generation- Channel Development and Partner Management - Content Creation and Strategy- Product Marketing, Positioning & Branding- Customer Experience and Engagement- Media Relations - Event marketing- Market Research - Thought Leadership and Team Building
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