Barry Lane
Director, Product Marketing @Fourth
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WORK HISTORY
Director, Product Marketing @Fourth
Edinburgh, GB
Leading the successful global launch of Fourth’s AI product - Fourth iQ, working directly with the CEO, CTO and CMO- Product Marketing Director for the EMEA Hospitality GTM, working cross-functionally on GTM strategy, product launches, campaigns, case studies and sales enablement- A member of Fourth’s EMEA senior leadership team.
EDUCATION
Edinburgh Napier University
Bachelor of Engineering (BEng), Computing
SKILLS
ABOUT BARRY LANE
I am a product marketer and GTM strategist, with a diverse range of commercial and technical experience at fast growing B2B companies. My key strength is developing compelling strategies to take complex products to market, yielding great results at multiple companies. I am a deep thinker, with strong communication and relationship-building skills, who can draw on my broad experience to collaboratively make great business decisions.
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