Barry Begg
Senior Seo Manager, Performance Marketing @Sage
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WORK HISTORY
Senior Seo Manager, Performance Marketing @Sage
Newcastle upon Tyne, GB
I work with the team to develop and execute a global, multi-channel growth marketing strategy, ensuring every initiative aligns with our brand vision and business objectives. With a data-driven approach, I focus on customer acquisition, retention, and performance optimisation across SEO, paid search, display, affiliates, ASO, and beyond.While SEO is a key component of our growth strategy, I take a holistic view, integrating all performance marketing efforts to create a seamless, high-impact digital ecosystem. Collaborating closely with cross-functional teams, I ensure our digital presence drives engagement and converts, delivering sustainable revenue growth.Performance is at the heart of what I do. I establish key growth KPIs, leverage insights, and continuously refine strategies to maximise ROI and business impact. Beyond strategy, I thrive in execution, testing, scaling, and adapting campaigns to stay ahead of market shifts and evolving consumer behaviour. I aim to drive sustainable, measurable growth while balancing quick wins with long-term brand success.
EDUCATION
Edinburgh Napier University
Bachelor of Arts (B.A.) Hons, Publishing
SKILLS
ABOUT BARRY BEGG
At Sage, a global FTSE 100 leader, our team crafts and drives a comprehensive growth marketing strategy that integrates SEO, paid search, ASO, display, and affiliate channels. This role emphasises data-driven customer acquisition, retention, and performance optimisation approaches. We enable a seamless, high-impact ecosystem that fosters sustainable revenue growth by aligning our digital initiatives with business objectives. With over ten years of experience in global performance marketing, collaboration is at the core of my approach. Partnering with cross-functional teams and regional stakeholders, we deliver innovative campaigns that effectively engage audiences and convert them into loyal customers. My commitment to transparency ensures that complex strategies are simplified into actionable insights, creating a culture of trust, empowerment, and measurable success.
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