Barrett Wainscott

Senior Marketing Manager @National Business Furniture

Milwaukee, WI, US

Leading NBF’s multi-channel performance marketing strategy, managing our paid media budget across Google, Bing, Amazon, CTV (Mountain), and paid social (Meta, LinkedIn, Pinterest)- Created profitable new customer acquisition streams across 3+ incremental digital channels- Scaled Amazon revenue from in 6 months to record levels through aggressive SKU optimization and strategic bidding- Grew Google PMAX revenue by +59% in one quarter and built organic Shopping to a net new income stream from near zero- Ongoing optimizations of new customer acquisition through Connected TV and Meta- Spearheaded CRO initiatives, including funnel optimization and A/B testing, to increase conversion rates and reduce drop-offs across digital experiences.