Barney Waters

Brand President @K-Swiss Global Brands

Los Angeles, CA, US

Returned to the brand with a mission to stabilize the business and the culture. Created a fast turnaround plan and recruited a new leadership team to bring the brand back to health and relevance. In the first year, the team achieved:• 103% achievement of an aggressive operating profit target, representing an 83% improvement over the prior year. • Expenses were reduced in every cost center, collectively reducing OPEX by 16%• Margins improved by double-digits• New sales leadership, and an increase from 4 salespeople to 12• Future bookings increase of 60% for Spring ’25 compared to prior year• Major improvement in annual culture survey, including +30% in ‘Clear organizational mission’ and +20% in ‘Cross functional collaboration’.• New pipeline of product and brand energy initiatives created

Esher College (UK)

Business Studies, Sociology and French