Barnana Sarkar
Content Marketing Specialist @We Are Learning
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WORK HISTORY
Content Marketing Specialist @We Are Learning
Oslo, NO
EDUCATION
EMLV - École de Management Léonard de Vinci
Master of Business Administration - MBA, Digital Marketing Strategy
Indian Institute of Journalism & New Media
PGDM, Development and Cultural journalism
Calcutta University, Kolkata
Bachelor of Arts - BA, English Language and Literature/Letters
ABOUT BARNANA SARKAR
I build content systems for B2B SaaS companies, translating complex solutions into demand-generating narratives. My approach bridges the gap between Product, Engineering, and GTM teams to ensure content drives adoption across the entire funnel. I specialize in making technical concepts intuitive and scalable for startups and scale-ups.What I offer:* End-to-end strategy: Owning the content roadmap from narrative definition to multi-platform execution.* GEO & SEO: Optimizing for the AI-search era (LLMs/Chatbots) and traditional organic rankings.* Content design: Developing scalable systems for pages, video, podcasts, and interactive assets.Quantifiable Impact:* Moodle: Led strategy to multimedia storytelling; achieved +29% organic traffic and +35% lead generation.* Echo Analytics: Built the content strategy from the ground up; increased traffic by 25% and expanded brand presence into 5 new sectors.* Nua: Redesigned lead magnets and blog page; cut bounce rates from 95% to 67%.* AdTech (Baggit): Implemented SEO-driven content hierarchy; delivered a 15% rise in sales.Core Stack: Cross-Funnel Content Strategy • GEO/SEO • Brand Narrative • Content Ecosystems • Demand Gen • GA4 • SEMrush • Multimedia ProductionLet’s connect if you’re looking to scale your brand\'s reach and revenue.
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