Barbara J. Isenberg
Managing Editor (Head of Content) @The Conference Board
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WORK HISTORY
Managing Editor (Head of Content) @The Conference Board
As lead content strategist, manage the in-house editorial, design and digital media content production studio for mid-sized global B2B nonprofit think tank and business membership organization that specializes in research and insights for C-suite executives on economics, finance, ESG, human capital, and politics- Build targeted and strategic editorial plans for a sophisticated, global B2B audience via digital media, publications, research reports, briefs, essays, podcast episodes, webcasts and video- Diplomatically communicate complicated ideas to multiple stakeholders with different interests and agendas and ensure that the content programs reflect their departments’ unique needs and concerns- Develop content programs stemming from large events, conferences, roundtables, and councils for executives to meet and discuss industry trends, problems, and solutions- Lead hiring, onboarding, and training for writers, editors, designers and producers; and manage an annual budget of $150K- Track engagement metrics to drive leads and conversions and guide development of new and innovative content products.** Highlight: Ideate, write, and manage digital production of the brand’s weekly podcast, “C-Suite Perspectives,” which features the CEO as host.
EDUCATION
Cornell University
Project Management Certificate
Temple University
Bachelor's, Journalism
SKILLS
ABOUT BARBARA J. ISENBERG
Hi, I’m Barbara. My entire career has been focused on one thing: money.I trained as a journalist, where I learned to think critically, ask tough questions, and translate government budget decisions into engaging stories. I first applied these skills as a local government reporter, then moved into economic intelligence and advisory reporting. Throughout my career, I have interrogated who controls money, how it’s spent, and who is granted access to it.A few years ago, I expanded my focus from macroeconomics and finance reporting for businesses to personal finance. True to my investigative roots, I immersed myself in the field: reading widely, interviewing experts, and drawing data-driven conclusionsToday, I’m a Certified Financial Education Instructor and a Certified Personal Financial Wellness Consultant. I use this expertise to help ambitious people use money as a tool to build the lives they want. I also specialize in creating accessible educational and thought leadership content for startups, media companies, and global corporations. I cover everything from budgeting and credit to investing, always with the goal of making finance feel approachable.Interested in working together? Connect with me and let’s start a conversation!
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