Barbara Dischner
SVP Marketing @SundaySky
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WORK HISTORY
SVP Marketing @SundaySky
New York, NY, US
Built (from the ground up) the company’s first integrated marketing engine during a key platform and category evolution period-Built a demand engine across web, content, and digital improving pipeline predictability and efficiency-Sharpened ICP and buyer targeting to improve conversion quality-Delivered +30% Stage 2 pipeline in 9 months-Repositioned the company around next-gen AI video capabilities-Improved funnel visibility and attribution to support GTM decisions
EDUCATION
University of Washington
Marketing Communications and Philosophy, Marketing Communications: Emphasis in Public Relations/Media Studies
SKILLS
ABOUT BARBARA DISCHNER
I help growth-stage B2B SaaS companies sharpen positioning, build pipeline, and mature the GTM engine.My sweet spot is companies in the $10M to $100M range that need to sharpen the story, improve marketing performance, and build a more mature go-to-market engine.My background spans demand generation, product marketing, digital, field, partners, SDR alignment, and revenue visibility. I’ve led marketing in technical categories including AI, enterprise search, video, analytics, and Big Data—where the buyer journey is complex and the market needs proof, clarity, and strong execution. The same CEO recruited me across three companies over roughly a decade—a signal I value because it reflects trust in both execution and leadership. Across SundaySky, Coveo, BlueJeans, Pentaho, and earlier roles at Tealeaf and SAP, I’ve helped drive outcomes including 150–200%+ pipeline growth, stronger expansion performance, improved CAC efficiency, and clearer executive visibility into revenue performance. I’m at my best when a company is at an inflection point: repositioning for a larger market, moving upmarket, rebuilding pipeline performance, or connecting product, sales, and marketing into a more effective growth system. Core strengths:B2B SaaS Marketing | Go-to-Market Strategy | Demand Generation | Product Marketing | ABM | Enterprise Pipeline Growth | Partner Marketing | SDR Alignment | Category Positioning | Revenue Visibility
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