Barbara Zinn Moore

WORK HISTORY

ABOUT BARBARA ZINN MOORE

Barbara Zinn Moore is a highly regarded senior retail and beauty industry executive consultant leveraging a career-spanning track record of reinvigorating and optimizing the growth of cosmetics and fragrances businesses—both domestic and global; spearheading the successful launch of new beauty categories and brands; and partnering with both established and fledgling brands to drive sell-in and sell-through. As President of Barbara Zinn Moore Associates, LLC, Barbara consults with major retailers, emerging beauty brands, and private equity firms on strategies for growing their beauty businesses through branding, assortment planning, sales and marketing, merchandising, distribution, and cultivating strong vendor relationships. Barbara has an established reputation for driving sales, margin, and market competitiveness and propelling significant year-over-year sales gains in both online and brick-and-mortar stores. She is sought out for her capacity to build relationships and lead strategic negotiations between brands and retailers, conceptualize and execute high-impact retailer promotions and events, and catapult online sales performance. Sought out for her expertise in the ongoing evolution of the beauty industry and omnichannel retail landscape, Barbara has been featured on NPR’s Marketplace, in The Wall Street Journal, WWD, and Beauty Independent publications, and on the Beauty is Your Business podcast. Areas of Expertise: Sell-In & Sell-Through Improvement | Store Planning & Design | Assortment Planning Brand Portfolio Expansion | Promotional Strategy Optimization | Sales Productivity Improvement Digital & Social Media Marketing | Marketing & Sales Innovation | Business/Team Integration Customer Insights & Sales Trend Analysis | Online Sales Growth | New Brand Launch Vendor Negotiation & Relationship Management | Private Label Brand Development Brand Relationship Management | Talent/Leadership Development