Abdellah Mellouk
Vice President, Integrated Marketing @Scentbird
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WORK HISTORY
Vice President, Integrated Marketing @Scentbird
New York, NY, US
Leading Marketing for Scentbird, the world’s #1 subscription-based scent discovery platform, alongside Drift, the viral car and home scent brand, and in-house fragrance brands Confessions of a Rebel, Sanctuary, and Deck of Scarlet.
EDUCATION
ECS Paris (European Communication School)
Master's degree
Université Paris - Val-de-Marne (Paris XII)
Master Degree, Marketing Strategy
Université de Metz
Bachelor’s Degree in Communication
UFR Arts, Lettres et Langues - Nancy (Université de Lorraine)
Bachelor's degree
Bryn Mawr College
Estee Lauder Leadership Program
SKILLS
ABOUT ABDELLAH MELLOUK
With 15 years of marketing experience, I am a results-oriented marketing executive with a strong record of building global iconic brands through integrated marketing communications and insights-driven creative development. I focus on designing and executing consumer brand marketing strategies that combine creativity with data to deepen engagement with audiences, foster brand affinity, and drive measurable growth.My expertise spans global marketing programs (with a focus on North America), go-to-market strategies, integrated campaigns, social media, earned media, paid media, retail and experiential marketing, and sustainability. With a strong background in e-commerce and digital transformation, I bring a track record of enhancing the consumer journey and delivering innovative experiences that strengthen loyalty and conversion.Throughout my career, I have led cross-functional stakeholders across product, design, media, and creative, developed and executed world-class go-to-market strategies, and delivered high-impact partnerships, cultural activations, and data-backed insights to inform strategy and drive business growth.Having lived and worked in multiple countries, I bring a global perspective and collaborative leadership style, inspiring high-performing teams to deliver integrated marketing campaigns that shape culture, elevate creativity, and scale impact. I thrive on creating authentic consumer connections, nurturing creativity, and executing with excellence in dynamic, fast-paced environments.
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