Barbara Zambrini

WORK HISTORY

EDUCATION

ABOUT BARBARA ZAMBRINI

Product leader with 20+ years of experience delivering high-impact, user-centric digital products across e-commerce, media, advertising, gaming, and edtech. My superpower is turning complex, ambiguous problems into market-ready solutions that drive growth, innovation, and revenue for global brands like Amazon and the BBC, as well as high-impact startups. I operate at the intersection of strategy, user experience, and technology, leading cross-functional teams to build impactful products. What sets me apart is my ability to connect the dots between technology, customer experience, and commercial value—from shaping product and innovation strategy in large, complex organisations to launching tools and platforms that give businesses a competitive edge. I build trust and alignment across engineering, design, marketing, legal, and commercial teams, making sure products don’t just ship but succeed with customers. I thrive in fast-paced environments where collaboration, experimentation, and prioritisation matter. My approach blends strong commercial instincts with a technical foundation and a bias for action. Whether defining vision, scaling teams, or launching innovative products, I consistently deliver measurable business results. 6× BAFTA-nominated product work Former Chair, BBC Connected Car Innovation Group Shaping high-performing, inclusive and empowering team cultures Speaker at SXSW, European Commission, and industry forums Specialties: Product Strategy & Vision · AI & Generative Tech Integration · E-commerce & AdTech Innovation · User-Centric Product Design · Cross-Functional Team Leadership · B2C Digital Products · Platform Thinking · Go-to-Market Strategy · Scalable Product Development · Data-Informed Decision Making · Stakeholder Alignment · Customer Experience · Monetisation & Growth Strategy · Agile Product Delivery · Product Innovation in Complex Orgs · Strategic Advisory & Consulting · Building High-Impact Teams