Christopher B.

Director of Marketing and Public Relations @Mike Bell Accident & Injury Lawyers, Llc

Birmingham, AL, US

As Director of Marketing, I lead the brand’s creative and strategic direction, overseeing integrated campaigns that boost reputation, client engagement, and cross-channel performance.Key Responsibilities:Developed and implemented brand strategies to elevate firm visibility across digital and offline channelsConducted market research and campaign analysis to guide data-informed decisionsLed creative planning and execution of high-impact marketing initiatives across video, social, and printBuilt and managed a multidisciplinary team to align marketing efforts with firm-wide business objectivesTranslated insights into scalable marketing plans, ensuring consistency, clarity, and measurable ROICultivated partnerships with chiropractic care providers to streamline support for personal injury clientsKey Achievements- Rebuilt and rebranded The Cochran Firm Birmingham’s client experience, resulting in measurable improvements in client rapport and tracked database growth- Launched firmwide creative standards and operational best practices to ensure campaign alignment and team efficiencyTools Used:Adobe InDesign, Photoshop, Illustrator, After Effects, Premiere Pro · Microsoft Word · Meta Ads Manager