Baldave L.
Account Executive @SAS
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WORK HISTORY
Account Executive @SAS
London, GB
Creating and executing strategic territory and account plans to drive new revenue across software, hosting, consulting, and education. I manage the full sales cycle, including prospecting, discovery, proposal, proof of concept, closing, and cross/upselling.I collaborate with SAS Partners to sell software, solutions, and services to both existing customers and new logos. I also help onboard and enable new partners by supporting pipeline development and guiding them through successful sales execution.My approach includes building territory-specific pipeline strategies that leverage the value of the SAS Partner ecosystem. I generate pipeline through proactive prospecting and effective lead conversion, ensuring steady progress toward revenue objectives.I lead virtual teams of internal and external stakeholders—including Customer Advisors, Consulting, Legal, Domain Experts, and Partners—to qualify opportunities, align solutions with client needs, and efficiently close deals.
EDUCATION
University of Nottingham
Bachelor's degree, Mathematics
ABOUT BALDAVE L.
I work with banking leaders to strengthen risk control, fraud resilience, and decision-making through AI and advanced analytics.My focus sits where risk, technology, and real-world outcomes meet, helping institutions make better use of data while staying in control of governance, models, and operational complexity.I typically partner with teams across risk, finance, treasury, fraud, and technology who are navigating challenges such as model oversight, fraud detection, regulatory pressure, and scaling analytics safely and responsibly.What drives me is making analytics practical. Not theory, not hype, but solutions that improve visibility, control, and performance in areas that truly matter to banks.I spend my time in conversations around risk analytics, fraud prevention, AI adoption, model governance, and decision intelligence, working with stakeholders who need both innovation and accountability to move forward together.If you\'re exploring how AI and analytics can strengthen risk management, improve fraud resilience, or support better decisioning, I’m always open to connecting and sharing perspectives.
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