Wendy Baker

Marketing Manager @Hughes Safety Showers Ltd

Manchester, GB

Develop, manage, and execute successful marketing campaigns, for Hughes UK and Hughes North America, within budget and resulting in a 10-15% increase in lead generation YOY.• Project-managed a comprehensive website upgrade initiative, enhancing user experience and site functionality.• Update the company\'s global websites, utilizing Magento, to provide up-to-date content and accurate product information.• Oversee the management of company social media channels, collaborating with the Marketing Coordinator to ensure consistent and engaging content.• Create compelling content for online platforms and printed media, aligning messaging with the brand\'s tone and guidelines.• Design and consistently maintain company collateral, including specification sheets, installation manuals, brochures, and print ads.• Management of external agencies, including those responsible for PPC.• Implement the annual print and online media plan, aligning strategies with organizational goals.• Project manage trade exhibitions, from concept to execution.• Collaborate between global sales, engineering, and service teams to gain insights into industry requirements and deliver tailored marketing materials.• Utilize Salesforce to handle and report on lead generation from online sources.• Measure the success of campaigns and prepare quarterly and annual marketing reports, highlighting key achievements and areas for improvement.• Manage and develop the Marketing Coordianator.