Mohammed Sahad

Digital Marketing Specialist @The Composite Bonding Company

Manchester, GB

Developed and implemented comprehensive digital marketing strategies to increase brand visibility, drive website traffic, and generate leads.*. Collaborated with the marketing team to define target audiences, set goals, and establish key performance indicators (KPIs) to measure campaign effectiveness.*. Conducted extensive keyword research using industry-leading tools to identify high-potential keywords and optimize website content for improved organic search rankings. Implemented on-page SEO techniques such as meta tags, headings, and keyword-rich content to enhance website visibility on search engine result pages.*. Executed off-page SEO strategies, including link building, guest blogging, and online directory submissions, to improve domain authority and drive referral traffic to the website.*. Monitored website performance using Google Analytics and other analytics tools to analyze traffic patterns, user behavior, and conversion rates. Utilized this data to identify areas for improvement and implement conversion rate optimization strategies.*. Managed and optimized paid click marketing campaigns on platforms such as Google AdWords, Facebook Ads, and LinkedIn Ads. Conducted keyword research, created compelling ad copy, and monitored campaign performance to maximize click-through rates (CTR) and return on ad spend (ROAS).*. Implemented performance marketing techniques, including A/B testing, to optimize landing pages, ad creatives, and call-to-action (CTA) buttons. Analyzed data from tests to identify winning variations and improve overall campaign performance.*. Oversaw website maintenance and optimization activities, ensuring that the website functioned properly, had a seamless user experience, and was mobile-responsive.*. Led the selection and implementation of software solutions and CRM systems to streamline marketing processes, improve lead management, and enhance overall efficiency. Trained team members on using the software and provided support.

The University of Salford

Master of Science - MS, Digital Marketing