Azba N.
Product Manager @Informa
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WORK HISTORY
Product Manager @Informa
Generated revenue of €3.3K by piloting the launch of marketplace distributor hub in 3 verticals, healthcare, Pharma and food across 3 continents; USA, EU and MENA gaining an NPS of +41 & projected annual revenue of €8.6 Mn- Led the product discovery, research and POC for INXchange; streamlining the sourcing journeys of buyers and sellers in the Food Industry. Main activities included ideation, Business plan, PRFAQ, and supporting it all with a viable business strategy and revenue model promising an annual projection of €4.5 Mn from 2025- Headed the Product Salesforce GE-CC responsible for onboarding over customers annually to exhibitions being held in MENA, US, and Asia. The revamp project led to an increase in customer satisfaction of 28% and reduced support tickets by 60% during event onboarding crunch time- Led the consumer research, product design, feature specification, strategic roadmapping, go-to-market strategy, pricing, marketing, JTBD specification, Market and competitor research, product feedback on FullStory & Pendo and overall strategy and execution of the product from inception to launch & beyond.
EDUCATION
National University of Sciences and Technology (NUST)
Bachelor of Engineering - BE
Lahore University of Management Sciences
Master of Business Administration - MBA
ABOUT AZBA N.
I am a product manager at Informa, where I lead the product lifecycle and roadmap for B2B…
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