Ayush Garg
Senior Engagement Manager @EXL
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WORK HISTORY
Senior Engagement Manager @EXL
London, GB
Leading the design and execution of data and AI capabilities for sports organizations, focused on fan engagement, monetization, and platform development.• Own and drive multiple concurrent data and AI initiatives across sports organizations, covering problem definition, solution design, commercialization, and delivery.• Lead pre-sales and deal shaping for analytics, AI, and data platform opportunities, translating business needs into scalable, high-impact solutions.• Design data products and fan platforms, including customer data ecosystems, segmentation frameworks, and AI-driven use cases for engagement and monetization.• Develop and scale reusable data and AI solutions across fan engagement, sponsorship analytics, and data platforms to support go-to-market in the sports vertical.• Own delivery and ongoing evolution of customer and fan insights capabilities for a UK-based sports organization with a fan base of over 75M, enabling segmentation of known and anonymous audiences, fantasy data analysis, and survey-driven insights to inform marketing, engagement, and commercial strategy.• Drive adoption of data and AI solutions across business teams by translating insights into actionable use cases for targeting, personalization, and commercial initiatives.
EDUCATION
Indian Institute of Technology (Banaras Hindu University), Varanasi
Engineer's Degree, Mechanical Engineering
Kendriya Vidyalaya
High School
SKILLS
ABOUT AYUSH GARG
I work at the intersection of data, AI, and commercial strategy, helping sports organizations turn data into scalable, revenue-generating capabilities.Over the past 10 years, I have led end-to-end data and AI initiatives across federations and enterprises, covering opportunity shaping, solution design, go-to-market, and delivery. My work focuses on building data products, fan platforms, and AI-driven use cases that improve engagement, personalization, and monetization.I am currently involved in shaping and delivering data strategies for sports organizations while also leading customer and fan insights delivery for a UK-based sports client. This includes working closely with business teams to embed data into marketing, digital, and commercial decision-making.My focus is not just on building data solutions, but on making them commercially viable through better fan engagement, sponsorship value creation, and digital revenue growth.
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